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Companies Encouraging Selfies for Branding, Facilitating Processes
January 03, 2019
Although selfies are usually associated with fun and socialization, corporates are now using them for branding and making mundane tasks easier for their customers.
On one hand, India’s top online fashion store Myntra is encouraging its customers to take selfies to win discounts and avail other exciting offers, while on the other hand small finance bank Equitas is allowing the customers to open their mobile banking app by taking a selfie. Similarly, top lenders including Union Bank of India, Allahabad Bank, etc. are also allowing the customers to open savings accounts by sending selfies and photos of their PAN cards.
Photo on Foter.com
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