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Fake Social Media Followers Hard to Get Rid of: Report
February 09, 2019
According to a new report by analytics firm Points North Group, Unilever’s efforts towards shaking off influencers with fake followers have been in vain so far. It says that around 25% of Instagram followers of the Dove brand are fake even though the industry average is just 14%. It’s worth noting that in June, Unilever Chief Marketing and Communications Officer Keith Weed said that the company will not work with influencers that have fake followers.
The report said that more than 1 billion USD was spent on influencers by marketers in the US last year.
The report said that more than 1 billion USD was spent on influencers by marketers in the US last year.
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