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Buzzoka Introduces Regional Celebrities to Influencer Marketing, Supports “Digital India” Initiative
February 09, 2019
Buzzoka, which is arguably India’s largest influencer marketing company has launched “Regional Celebrity Services” which aims to revive the celebrity endorsement business with a fresh take.
Buzzoka’s CEO Ashutosh Harbola said that the new initiative targets the 190-million-Internet-user base in rural India and looks to increasing the popularity of regional celebrities and influencers so that brands can connect with untapped customers easily.
According to a new report, social media usage has almost doubled in rural India since last year and now has close to 25 million users. Online content consumption is also increasing rapidly in these regions now.
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