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Qualities of Effective Social Media Campaigns
February 28, 2019
What makes a good social media campaign? Is it content quality or user engagement? Does the timing play a role in the campaign’s effectiveness? These are some of the questions that the budding digital marketers have to ask themselves to get the desired results from their social media campaigns.
Here is the thing- there is no such things as “one size fits all” social media marketing strategy that all the brands can follow. What works for one brand may not work for another. However, if your campaign has the following qualities, then it is likely to be quite effective:
Targeted
A successful social media campaign is created for specific groups of people. It uses analytics to identify the target demographic on various social media platforms. Some of the main factors that are considered include the age-group, location, shopping habits, etc.
A successful social media campaign is created for specific groups of people. It uses analytics to identify the target demographic on various social media platforms. Some of the main factors that are considered include the age-group, location, shopping habits, etc.
Measurable
The ultimate goal of every social media marketer is to launch successful campaigns. However, success can mean many things. For instance, getting 500 new Twitter followers could be a success for one professional but getting even 5,000 may not be enough for another. Thus, a social media campaign must be measurable and have well-defined goals. Its performance must be monitored on the basis of actual figures like the number of retweets, shares, likes, etc.
Engaging
Just sharing content irrespective of how interesting and original it is doesn’t work. Instead, marketers must focus on increasing fan engagement. This can be accomplished by running contests or sharing posts that encourage the users to tag their friends, etc.
Just sharing content irrespective of how interesting and original it is doesn’t work. Instead, marketers must focus on increasing fan engagement. This can be accomplished by running contests or sharing posts that encourage the users to tag their friends, etc.
Social media marketing can be quite effective if you know what you are doing. If you are interested in learning about the various tricks and techniques that the competitive marketers use today, then check out the professional diploma course in the same that’s offered by us today.
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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