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How to Use the New LinkedIn Company Pages Effectively
March 01, 2019
LinkedIn is one of the biggest networking platforms for professionals on the Internet. By taking the right steps, you can easily use it for B2B marketing and reach wider markets. For instance, you can use the new changes that were made to the Company Pages recently to your advantage.
Company Pages have been an important part of the LinkedIn platform for a long time. However, the website has made a few changes to them to help the big brands to connect with their employees and new customers easily. The following are some of the ways you can use these pages now:
Enhance Your Company Page
There are many ways you can make your Company Page more appealing and informative. For instance, you can add hyperlinked banners, images, and add links to your blogs and videos in the company profile. Doing this can help in attracting new customers and business partners.
There are many ways you can make your Company Page more appealing and informative. For instance, you can add hyperlinked banners, images, and add links to your blogs and videos in the company profile. Doing this can help in attracting new customers and business partners.
Post Useful Page Updates
You can post status updates to your company page about new openings in your company, or new changes, etc. as per LinkedIn’s recommendations. However, if you want to engage followers, then you can focus on providing interesting and informative updates that can help others to take their business to the next level. For instance, you can share new blog posts that cover important business subjects, or useful infographics that can update others on the latest industry trends, etc.
You can post status updates to your company page about new openings in your company, or new changes, etc. as per LinkedIn’s recommendations. However, if you want to engage followers, then you can focus on providing interesting and informative updates that can help others to take their business to the next level. For instance, you can share new blog posts that cover important business subjects, or useful infographics that can update others on the latest industry trends, etc.
Increase Followers
Apart from networking, you can also use your Company Page to increase your followers. You can do this by sending “call to action” messages to your customers and leads that are on LinkedIn, or following the Company Pages of your vendors, industry leaders, etc.
Apart from networking, you can also use your Company Page to increase your followers. You can do this by sending “call to action” messages to your customers and leads that are on LinkedIn, or following the Company Pages of your vendors, industry leaders, etc.
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