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India’s New E-commerce Norms to Hurt Online Sales by as Much as 46 bn USD in 3 Years
January 18, 2019
A draft analysis from the global consultants PwC, as reviewed by Reuters, says that India’s new restrictions on foreign investments in its e-commerce sector can hamper online sales by as much as 46 million USD by 2022. The new norms will affect some of the biggest online retailers in India viz. Amazon and Flipkart that are backed by foreign companies.
The new rules dictate that starting from February 1, online retailers in India cannot sell products through companies in which they have an equity interest or ask sellers to sell on their platforms exclusively.
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