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Indian Online Retail Market a $50 bn Opportunity: Report
August 12, 2018
India’s online retail market is a $50 billion opportunity waiting to be capitalized, a joint report by Google and Omidyar Network, and Bain and Company said.
India’s online retail market stood at $20 billion in 2017 which makes it a lot smaller compared to the US where the online retail marketing is to the tune of $459 billion and China where it clocks at whopping $935 billion. However, India has shown incredible growth over the past few years.
The biggest reason behind the rise of the online retail market in India is increasing Internet penetration. With data plans getting cheaper and cheaper, more and more people are able to access e-commerce portals easily.
Photo credit: US Mission Geneva on Visual Hunt /CC BY-ND
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