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In a First, NAB Implements Programmatic Digital Audio Campaign
December 29, 2018
National Australia Bank (NAB) has become one of the first to run a programmatic digital audio campaign on a large scale. This comes in an interesting time as a Zenith’s report called Programmatic Marketing Forecasts that was released recently shows that that programmatic ad spend is projected to increase 19% next year.
NAB has partnered with Mindshare and REA’s Digital Audio Solution to run its first targeted programmatic digital audio buy which uses targeted audiences on iHeartRadio, Spotify, and ABC and REA’s own first-party data.
Photo credit: marcoverch on Foter.com / CC BY
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