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Digital to Make for More Than 41% of Global Ad Spends This Year: Report
January 17, 2019
According to a Dentsu Aegis Network’s report on Global Ad Spends, digital ads will continue to play a big role in marketing this year and their overall spending is projected to cross the 40% mark, which would be a first.
Digital ads are expected to grow by 12% this year to become a 254 billion USD market. This year, they will make for more than 41% of global ad spend and will grow to make for 44% of the total ad spend in 2020.
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