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Amazon Rolls Out a Rewards Program for TikTok and Other Apps
February 16, 2019
This Thursday, Amazon unveiled a new program called Amazon Moments which allows the app developers to reward their users. It was tested by several popular apps including TikTok. Sesame Workshop, Washington Post, etc. in which the publishers could reward their users for their online activities. TikTok used the program to give prizes to its users who downloaded and shared videos on the app. The retail giant facilitated the prizes on behalf of the publishers.
Amazon is looking to bolster its relationship with different app developers by growing a profitable app advertising market.
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