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42% of Marketers Planning Increased Focus on Influencer Marketing After First Trial: Survey
January 24, 2019
According to a new survey, a large number of marketers who try influencer marketing for the first time come back for more.
The survey was conducted by a Bangalore-based marketing agency Greenroom. It found that 42% of marketers who have tried influencer marketing before are now looking to increase their number of campaigns. It also found that consumers have started associating influencers with peers who are experts in their respective areas rather than “celebrities”. This is a sign of improved condition of influencer marketing in India, it noted.
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