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What is the Difference Between Digital Marketing and Social Media Marketing?
August 17, 2018
Today, digital marketing and social media marketing have become buzzwords in the advertisement industry. However, many people think they are interchangeable, which is not true.
Digital marketing is the entire spectrum of digital channels across which a certain brand or service can be promoted. So, it includes email marketing, banner ads, mobile marketing, etc. and especially social media marketing.
Strictly speaking, digital marketing would also consist of TV and radio since these are also digital in nature, but these days, when we say digital marketing we mean “Internet marketing”. In this blog, we will use the term in the same sense.
The Differences
Social media marketing is a form of digital marketing. So, it can also be said that social media marketing is a subset of digital marketing. The following are the main differences between the two:
1. Digital marketing encompasses all the digital marketing channels including mobile, banner ads, ebooks, etc. However, social media marketing uses only social media platforms which include Facebook, Twitter, YouTube, etc.
2. Social media marketing is the most effective in engaging with the target audience directly. It allows for interaction with the customers and records their feedback which can help in altering the marketing campaigns. On the other hand, the majority of digital marketing techniques establish only one-way communication.
3. Social media marketing is the fastest way to connect with your customers. This is because they are already there on the social media platforms and receive every message that is sent across in any format.
4. Social media marketing is usually cheaper compared to digital marketing. This is because any business can create social media accounts for free but for digital marketing, you need a budget for banner ads, eBooks and the like.
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Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Ahmedabad: https://new.ask.careers/cities/ahmedabad/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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