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Top 3 SEO Techniques That Actually Work
January 10, 2019
If you want to increase the organic traffic that your website receives in a day, then you can’t ignore the concept of Search Engine Optimization i.e. SEO. However, implementation of the same isn’t as challenging as you might think.
The following are the top 3 SEO techniques that are easy, simple, and actually work:
1. Keyword Research
One of the first things that digital marketers are taught about SEO is keyword research. Here is how it would work- you identified the most popular keywords used for organic searches and then picked the ones that had the lowest competition. However, Google’s algorithms are becoming smarter now, and they can tell when keywords are forced into content. They can also understand semantics and direct the users to web pages that cover the exact subject they are looking for.
One of the first things that digital marketers are taught about SEO is keyword research. Here is how it would work- you identified the most popular keywords used for organic searches and then picked the ones that had the lowest competition. However, Google’s algorithms are becoming smarter now, and they can tell when keywords are forced into content. They can also understand semantics and direct the users to web pages that cover the exact subject they are looking for.
The takeaway point here is that while you can still target certain keywords that your website’s all about, you should also focus on how you can provide high-quality content to your visitors by covering each topic in detail.
2. Optimization for Mobiles
It’s been a while since Google introduced a new mobile-friendly ranking algorithm which digital marketers dubbed “Mobilegeddon”. What it means for your website is that it will take a big hit in terms of rankings on SERPs if it’s not optimized for mobiles. Ideally, your website should be designed in a way that it can adapt to different screen sizes including large desktops, laptops, tablets, and of course, mobiles.
It’s been a while since Google introduced a new mobile-friendly ranking algorithm which digital marketers dubbed “Mobilegeddon”. What it means for your website is that it will take a big hit in terms of rankings on SERPs if it’s not optimized for mobiles. Ideally, your website should be designed in a way that it can adapt to different screen sizes including large desktops, laptops, tablets, and of course, mobiles.
3. Making Website User-Friendly
Google ranks the websites based on how user-friendly they are. It ascertains the same on the basis of several parameters including page loading time, the average amount of time a user spends on your website, navigation features, etc. So, your website’s UI and UX should be top-notch if you want to secure the top ranks in the SERPs.
Digital marketing is a vast subject and it’s becoming more and more complicated. However, if you want to learn all the advanced techniques, then you can consider getting a professional diploma in Digital Marketing offered by Ask.Careers. It’s not expensive but can easily prepare you for the challenges in digital marketing that exist today.
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Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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