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The Power of Storytelling in Marketing
October 02, 2018
Branding has become more important than ever for every business, be it big or small, to grow and succeed in the industry. However, powerful branding uses quality storytelling in marketing.
Why Storytelling is Important?
Storytelling has been an important part of our society since ages. It was and still is one of the most powerful means of communication. For a business, it can help turn a brand into a legacy, and win the hearts of the target demographic easily and create bonds that are unshaken by market dynamics.
The following are some of the benefits that a brand can enjoy using storytelling in their marketing campaigns:
Creating a Brand Voice
Storytelling helps in personalizing a brand and giving it a unique voice. For instance, Nike has built a powerful brand using stories that stick to a common idea which is “just do it”. It uses content that urges its target demographic to take risks and set big ambitions.
Emotional Advertising
Numerous studies have found that a customer is more inclined to buy a particular product if the brand connects to them emotionally. So, smart brands create emotional stories to hit an emotional chord with their customers. For instance, Ferrari tries to maintain exclusivity in its stories with taglines like “what speeds dreams of”. Similarly, Airbnb is trying to make its customers feel comfortable and cared for by presenting itself as a brand that’s 100% about the customers. This idea can be especially seen in their website’s dedicated section called “Stories from Airbnb Community” where the customers share their stories and experiences with the company.
Brand Elevation
With high production value advertisements that share quality stories, you can make your brand grander and set it apart from others. It’s one of the most effective ways to increase the value of the brand which can also be used to sell premium products at higher prices easily.
Photo on Visualhunt.com
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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