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Pros and Cons of Social Media Marketing
March 06, 2019
Social media marketing is an important component of digital marketing. In fact, the demand for skilled social media managers have increased a lot in the past few years and they are offered some of the best salaries in the industry.
While social media marketing is quite effective, it has its share of challenges and drawbacks. Let’s see how the pros stack up against the cons:
Pros of Social Media Marketing:
● Social media marketing is quite cheap. In fact, you can have a huge success with it without spending any money if you are creative and have the required knowledge.
● Social media marketing is quite cheap. In fact, you can have a huge success with it without spending any money if you are creative and have the required knowledge.
● It allows you to organize targeted campaigns. You can use social media managers and analytics tools to identify your target demographic and tailor the content as per their preferences. This kind of control and focus can’t be found in traditional marketing channels like magazines and television.
● It can be used to penetrate bigger markets easily as there are billions of users on social media platforms like Facebook and Twitter.
● It offers opportunities for greater brand engagement. You can host contests, ask questions, etc. to get feedback from your customers and identify their general sentiment.
Cons of Social Media Marketing:
● It’s not easy to get social media marketing to work. You need top talent who has the experience and understanding of different social media platforms to increase your brand’s visibility.
● It’s not easy to get social media marketing to work. You need top talent who has the experience and understanding of different social media platforms to increase your brand’s visibility.
● Social media marketing is also quite time-consuming. If you are expecting instant improvements in the conversion rate, website traffic, etc. then you are unlikely to get it with social media marketing.
● Brand consistency is important but it can be tricky to maintain when more than one person is handling your social media account.
Despite the risks and challenges, social media marketing is one of the best ways to promote and build a brand in this digital era. If you want to learn more about it, then check out the professional diploma course in digital marketing.
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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