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Millennial Marketing: All You Need to Know
November 21, 2018
The millennials are the driving force behind today’s economic growth. They have a massive purchasing power which is why both small and large enterprises must adjust their marketing initiatives to suit the millennials.
To achieve success with millennial marketing, follow these steps:
Shift Focus Away from Traditional Marketing
The millennials are ditching traditional products over their new-age counterparts. This is the reason why they prefer using mobile wallets and credit/debit cards over cash, and watch Netflix instead of cable TV, etc. In the same way, it’s been found that 85% of millennials don’t like or trust traditional marketing (Source: Forbes).
This means that if you want the best ROI from your marketing campaigns, then you should focus on digital marketing and content marketing.
Make Your Brand Mobile-Friendly
Around 80% to 90% millennials use smartphones today. However, not every business has made the efforts to look good on small displays. For instance, only few businesses offer dedicated mobile apps even when the requirement is plentiful. What’s more, there are still hundreds of thousands of business websites that aren’t optimized for mobile devices.
If you want to connect to millennials, then you can’t ignore your mobile platform at any cost.
Become More Transparent
Gone are the days when consumers had limited information about different products and service in the market. Today, they can find all the facts about a commodity and its brand in a few seconds on their smartphones. In fact, millennials have started making informed and calculative purchases after reading reviews about products and checking the manufacturers’ websites.
So, it’s important that you become transparent and ensure that your online reputation is good.
In this day and age, it’s nearly impossible to ignore the millennials as they constitute the largest demographic group. However, by understanding their requirements and consumption behaviours, you can increase sales and reach wider markets.
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Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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