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Why Marketing is Important for Every Organization’s Success
August 03, 2018
A company may design some of the best products in a certain category in the market. However, it won’t make a difference if the target audience doesn’t even know that these products exist. In fact, even if there is certain awareness about the products, the customers will only buy them if they understand why they are better than the other options. These are some of the issues that marketing aims to resolve.
There are many reasons why a successful business must consider quality marketing as one of the most important areas to focus on, such as:
1. It increases sales
One of the main goals of every marketing campaign is to boost sales. In fact, in a lot of companies, the sales team is assigned a monthly target in which the marketing efforts play a huge role. More importantly, high sales directly translate to increased revenue which is what a company needs to expand the business and hire more skilled employees.
2. It creates awareness
There is a certain level of competition in every industry today. Thus, a company must create awareness about its products to show how they are superior to their rivals. Also, there are certain products that are complex and catered towards a particular demographic for which the target customers have to be educated on their features and usage. Again, this is where appropriate marketing can do wonders.
3. It helps build a brand
More and more companies are realizing the importance of branding, and marketing offers numerous opportunities for the same.
By maintaining consistency in emotions and ideologies in the marketing endeavours, an organization can build a positive brand image that can set it apart from the competition.
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Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Banking & Finance: https://new.ask.careers/courses/post-graduate-diploma-in-banking-finance/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- Lonavala: https://new.ask.careers/cities/lonavala/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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