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Improving Your Online Local Ranking with Google My Business

January 16, 2019

Improving Your Online Local Ranking with Google My Business

When it comes to local SEO, then Google Search is something that you can’t afford to ignore. And to get started with that, you need to optimize your Google My Business Page for better ranks. The following are some of the ways you can go about it:

Updating Page Information
It’s really important that the information on the page is up to date which includes your address, opening hours, products and services offered, etc. If these details haven’t been updated in a long time, then Google Search may stop showing up the page in the SERPs altogether.
Apart from updating your Business Page, you may also want to read Google’s guidelines for representing your business.

Publishing Photos
Business pages that have photos observe a much better click rate than pages that don’t have any photos. This is because high-quality photos allow you to showcase your business visually which helps in attracting the right visitors. 
There are all kinds of photos you can add to your page including photos of the workplace, your team, recent events that your business participated in, etc.

Adding Positive Reviews
These days, a large number of customers check out online reviews about a business before making their purchasing decisions.  So, even if your page has a few positive reviews that highlight your strengths, then it can go a long way in improving your Google Search ranks. 
Google My Business allows you to manage reviews easily via the dashboard. However, you should also incorporate Google Reviews into your website.

Local SEO is only a small part of the big picture i.e. digital marketing. If you want to master all the techniques of the domain, then it’s a good idea to get proper training. For instance, you can check out the professional diploma course for digital marketing by us. Click here for details.

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