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How to Use LinkedIn For Marketing
February 08, 2019
Most marketers know how to use social media platforms like Facebook and Instagram for digital marketing. However, LinkedIn which is one of the biggest social networks for professionals can also be used for B2B marketing. To get started, just follow these steps:
1. Enhance Your LinkedIn Profile
Make sure that your LinkedIn profile is up to date and filled with useful information. Update your status frequently with statements, images, and videos. You can also publish informative articles, presentations, etc. to attract other businesses.
Make sure that your LinkedIn profile is up to date and filled with useful information. Update your status frequently with statements, images, and videos. You can also publish informative articles, presentations, etc. to attract other businesses.
2. Use Community Features
Joining relevant LinkedIn groups is a great way to connect with other users that share your interests. You can participate in group discussions to showcase your brand’s authority and expand your network. If needed, you can also launch your own group to attract other users and engage in thought-provoking discussions.
Joining relevant LinkedIn groups is a great way to connect with other users that share your interests. You can participate in group discussions to showcase your brand’s authority and expand your network. If needed, you can also launch your own group to attract other users and engage in thought-provoking discussions.
3. Set up a Company Page
LinkedIn’s company pages have been around for quite some time, and recently the company launches many new features that make these pages even more useful.
LinkedIn’s company pages have been around for quite some time, and recently the company launches many new features that make these pages even more useful.
LinkedIn’s company pages allow you to share your company’s ideology and mission with others. So, make sure that you create one if you haven’t already and when you do, add a banner image that contains your logo, all your top products and services, and career and business opportunities that are available for others.
LinkedIn marketing is incredibly useful when done right. However, it can be tricky to get compared to other digital marketing techniques. So, it’s highly recommended that you do your homework before you get started. Read as many ebooks and tutorials as you can, and if possible, try to complete a comprehensive course to get a sound understanding. For instance, we are offering a professional diploma in digital marketing which you can check out here.
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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