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How is Business Instagram Account Different from Regular Instagram Account?
February 27, 2019
Instagram is one of the most popular social media platforms today which is why many businesses market their products and services on it. However, did you know that Instagram offers two types of accounts- personal account and business account?
Personal Instagram Account Vs Business Account
Simply put, a personal Instagram account is meant for individuals who want to stay in touch with their friends, or social media influencers who want to expand their network. A business Instagram, on the other hand, is meant for businesses which is why it comes with special features that aren’t accessible with the personal accounts. These include:
● Insights: With a business account, you can use an analytics tool that can provide you detailed stats about your account’s performance on the platform. For instance, you can check how many likes, comments, impressions your Instagram posts are getting. You can also measure your brand’s engagement with tangible data.
Simply put, a personal Instagram account is meant for individuals who want to stay in touch with their friends, or social media influencers who want to expand their network. A business Instagram, on the other hand, is meant for businesses which is why it comes with special features that aren’t accessible with the personal accounts. These include:
● Insights: With a business account, you can use an analytics tool that can provide you detailed stats about your account’s performance on the platform. For instance, you can check how many likes, comments, impressions your Instagram posts are getting. You can also measure your brand’s engagement with tangible data.
● Links addition: If your business account is able to garner 10,000 followers or more, then you can attach links to your Instagram Stories. Previously, this feature was only available to the verified Instagram accounts.
● Promotions made easier: Since business promotion is one of the main objectives of those who set up business accounts, Instagram allows you to put promotional posts in the newsfeeds of other accounts. It also allows you to track these promotions so that you can make appropriate changes to your campaigns from time to time.
If you want to open an Instagram account for an enterprise, then it’s strongly recommended that you create a business account. If you already have a personal account, then you should consider switching to the business account as that will offer you way more features and benefits that are suitable for business users.
Do you want to learn how business accounts work and what are some other effective ways of marketing on Instagram? If your answer is “yes”, then do check the professional diploma course in digital marketing that’s offered by us. It’s easily accessible online and doesn’t cost a lot either.
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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