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Growth of Video Marketing, and Why You Need to Use it
October 27, 2018
In this age of smartphones and Internet, content marketing has become the most powerful digital marketing form. However, even that is a huge space in which video marketing is rising to popularity.
The following are a few compelling reasons why you must make video marketing an integral component of your marketing strategy:
Videos are loved by everyone
Video is the most popular media format today as nearly a third of online activity is spent watching video. This is because you can put a lot of information in a single video. If you are creative, then you can easily make a boring topic look fun. This kind of flexibility is hard to find in any other content format.
Stronger Engagement
The attention span of an average individual is reducing at a huge rate with some reports saying that it has dropped to a mere 8 seconds from the previous 12 seconds. So, if you are trying to explain a particular product or service to a lead with a snippet of 2-3 paragraphs, they may lose attention before completing the first paragraph. However, a video is dynamic and looks far more interesting than text. So, it has the potential to get the message across rather easily.
It Stands Out
On most social media platforms and websites in general, a large portion of the content is static which includes images and text. Thus, a user going through their social media feed comprising of status updates and snapshots is likely to pause when they see a video.
It Boosts Sales
An informative video can greatly improve your conversion rate as a customer is more likely to buy a product when they see it actually working.
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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