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Google Search Hacks to Boost Your Rankings

March 05, 2019

Google Search Hacks to Boost Your Rankings

Here is a fact that may shock you- a whopping 95% of the web traffic goes to sites on Page 1 of Google’s Search Engine Results Pages (SERPs) (Brafton). Tells you something about the competition in organic traffic, right? 
It’s no secret that getting the best banks of SERPs is hard but it’s important nonetheless. So, if you are having a hard time boosting your website ranks on Google Search, then the following tricks might be able to help you:

Writing Long-Form Content
It’s been observed that long-form content i.e. blog posts that have 2,000+ words are able to get better ranks than short-form content (Quicksprout). So, you can try to write longer blogs and cover different subjects in detail. This can do wonders for your website’s rankings.

Making Website Mobile-Friendly
In 2015, Google updated its Search Engine algorithm so that it can give better ranks to those websites that are “mobile-friendly” (SEJ). Since then, it’s made many new changes that can affect your site’s rankings on the based on whether you have a mobile website, it’s loading speed, adaptability features, etc. So, if you want better ranks, then it’s important that your website is user-friendly on both desktop and mobile.

Uploading a Sitemap
An XML sitemap allows Google Search to understand exactly how your website is organized. So, by uploading the XML file yourself, you can make the algorithm’s job easier and improve the site’s rankings. 

Use Descriptive URLs
If your webpages are using dynamic URLs i.e. if they are using random letters and numbers, then you should switch to static URLs and use descriptive keywords for higher ranks.

Do you want a deeper understanding of Google Searches functioning and digital marketing overall? If your answer is “yes”, then make sure that you check out the Professional Diploma Course in Digital Marketing offered by us here.

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