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Best SEO Practices for 2019

January 05, 2019

Best SEO Practices for 2019

Google Search has become more intelligent than ever. It’s now able to recognize high-quality content organically and considers a number of factors when assigning ranks to different websites. 

So, if you want yours to secure the top results in 2019, then you have to keep the following in mind:

User Experience
The more user-friendly your website is, the greater are the odds of it securing the best rankings. For this, some of the things that you should pay attention to include the loading speed of your pages, mobile optimization (extremely important today), navigation features, etc.

Content Quality
Google’s algorithms can analyze your website’s content similar to the way a real person would. So, whatever topics you are covering, make sure that you employ proper grammar, facts and statistics from trustworthy sources, and language that has readability. Also, make sure that you don’t stuff keywords in the content but rather place them in a natural and more organic manner.

Mobile First Index
Two years ago, Google announced that websites that have their mobile versions will have them displayed in the search results first; hence the term “mobile first index”. So, not only is it important to have a mobile website, but it’s also important that it’s optimized efficiently.

Structured Data
Google creates meta descriptions for your web pages using the content on them. These decryption’s or snippets are displayed on the SERPs and play a huge role in your SEO practices. In fact, they can easily increase the click-through rate by as much as 30%. So, make sure that you provide structured data that can comprise opening hours, event information, ratings, etc.

SEO is one of the most important components of digital marketing. However, its rules change every year which is why you must stay up to date. If you want to learn about it all and take your career to the next level, then you can also consider getting a post-graduate diploma in digital marketing. Good luck!

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