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All You Need to Know About Email Marketing
October 26, 2018
Email marketing is one of the simplest and affordable forms of digital marketing that offers an average ROI of 122% which is at least 4 times higher than most other marketing strategies. Thus, it’s highly popular among digital marketers today.
The following are some of the main advantages of email marketing:
- It’s affordable.
- It’s a great way to promote a website, blog, products or services.
- It helps in increasing brand awareness and customer loyalty.
How does it work?
To get started with email marketing, just follow these steps:
1. Pick an email service provider
To get substantial results from your campaign, you must sign up with an email marketing service provider. Only they can provide you access to large groups of contacts and tools like email templates, tracking modules, etc. that can help you monitor your campaign closely and make changes on the go.
2. Create an email list
Although the service provider will provide you a large number of contacts of their own, you also want to work on that yourself. For starters, you can add a sign-up page to your website where visitors can drop their email addresses so that you can contact them later. To make the proposition more attractive, you can also offer a free e-Book or a discount on your services.
3. Create an email template
When you are dealing with hundreds of thousands of email users, then it’s impossible to write a personalized message for each one of them. Thus, you need to create an email template which can be reused for all contacts on your email list.
An ideal email template is simple, neat, and attractive. It’s mobile-friendly, branded with your company logo, and has a footer with your business name, contact information, and social media links.
Once your email template is ready, you can start sending emails to your contacts with persuasive messages and attractive subject lines. Note that the success of your efforts depends on various factors including the time you send the emails, how many emails are actually sent to your target demographic, and the quality of the content itself.
Photo on VisualHunt.com
Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://new.ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://new.ask.careers/courses/professional-diploma-in-digital-marketing/
- Mumbai: https://new.ask.careers/cities/mumbai/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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