A Day in the Life of an Advertiser

Most people don’t know this but a lot goes into writing the peppy, funny, and bold content for different brands on a daily basis. Although there are many people who contribute towards these commercial masterpieces, it’s mainly the advertising copywriter who directs the entire project.

Want to know what an average day is like in the life of an advertiser? Let’s get into it.

Morning Staff Meetings

The day starts with the core staff members including the art directors, media executives, art buyers, product managers, account executives, and of course, the copyrighter himself showing up at the morning staff meetings. In these, they discuss all the important matters such as the progress with the TV commercial for a particular client, budget issues if there are any, and any other ads that shall be used including brochures, digital ads, etc.

More Meetings

After the main morning meeting is over, the rest of the day is still comprised of many other smaller meetings. For instance, the account executives hold a meeting with the copywriter, art director, and other creative professionals to discuss the client’s requirements. Similarly, there are meetings between media buyers and account executives to discuss the audience reach and frequency of ads, etc.

Putting on Your Creative Cap

This is where you do your thing. You take a closer look at the client’s requirements and think about the various creative ways you can write a copy of the product. You also work closely with the art director who himself gives some inputs. As you both bounce ideas off each other you eventually find a worthy idea for the project.

You work on the idea and write the script which can take an hour or two. Then you meet with the Art Director to review the product. You discuss the changes that can make it work. You do this multiple times until the day is over.

Although the job of a copywriter can be quite demanding, you do get paid well especially if you have plenty of experience and are working with a reputed ad agency.

Photo credit: ProCopywriters on VisualHunt.com /CC BY