5 Aspects of Digital Marketing You Need to Know

Almost every competitive business today is making use of digital marketing techniques to increase market penetration and revenue. In fact, the huge demand has given rise to a slew of digital marketing firms that offer professional services to SMEs as well as large businesses.

The following are 5 key aspects of digital marketing that everyone should know:

1. The Rise of Apps
   More and more people are ditching websites and using apps for the services they seek. This is the reason why companies are focusing on building useful and user-friendly apps for their customers. In other words- mobile apps are becoming a major marketing channel.
2. Mobile Marketing
   People access the Internet more often on their mobiles than computers or laptops. Plus, the prevalence of smartphones is higher than other digital devices. Thus, it’s important to create websites that are mobile-friendly in today’s marketing space.
3. SEO
   SEO stands for Search Engine Optimization which is a set of techniques that when applied to a website or blog can improve its ranking on the top search engines such as Google or Bing for different relevant keywords. So, all digital marketing efforts should be in line with the latest SEO guidelines.
4. Social Media Marketing
   A digital marketing campaign is incomplete unless social media is covered under the same. Platforms like Facebook and Instagram are gateways to every business’s target demographic. There are various tools like Hootsuite that when used correctly, can deliver impressive results for a marketer or a company.
5. Video Marketing
   The average attention span of an adult today is no longer than 8-12 seconds. Thus, companies are learning to create content that can grab the attention of the online users as quickly as possible. This is the reason why video marketing has become one of the most popular forms of marketing, especially on the social media. That said, the digital marketers are focusing on shorter videos that are devoid of any fluff and able to retain the attention of the viewer.