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4 Reasons Why Digital Marketing is an Excellent Career Choice
July 18, 2018
As we are nearing the fourth industrial revolution, a huge demand has emerged for skilled candidates in the digital industry.
While innovative companies are seeking software professionals with a strong grasp on new-age technologies like artificial intelligence and machine learning, almost every competitive business is also hiring digital marketing professionals to capitalize on online marketing via techniques like social media marketing, email marketing, landing pages, etc.
Although print marketing is relevant even today, it’s quickly being overtaken by digital marketing. Thus, a career in the same can be quite promising for the following reasons:
1. Huge Demand
Digital advertising revenue in India has increased exponentially in the past decade. From mere Rs. 4 billion in 2007, it increased to Rs. 76.9 billion in 2016 and is expected to clock at Rs. 101.5 billion in 2017 (Source: Statista). Thus, the demand for digital marketers is increasing consistently.
2. Variety of Roles
The digital marketing industry is so vast that it encompasses a variety of roles. So, you can pursue a career in the following categories:
● Social media marketing
● E-commerce management
● PPC search management
● Copywriting
● Analytics management
● SEO management
● More…
3. Anyone Can Join
You don’t necessarily need a marketing background to get into digital marketing. There are numerous companies that hire graduates from almost every domain including science, commerce, or even engineering. However, it certainly helps if your educational qualification is relevant such as mass communication, bachelor’s in arts (English Literature), etc.
4. High Paying Jobs
Digital marketing jobs also offer some of the best salaries in the industry. As a fresher, you can easily get Rs. 10,000 to 15,000 per month. Then after a few years, you can get promoted to team leader can fetch Rs. 30,000 to 40,000 a month. Then, once you get into the upper management, you can look to get a salary package of Rs. 8 lakhs to 20 lakhs per annum.
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Important Links:
- MBA from ARU, Anglia Ruskin University (UK): https://new.ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://new.ask.careers/courses/post-graduate-diploma-in-digital-business/
- Mumbai: https://new.ask.careers/cities/mumbai/
- Lonavala: https://new.ask.careers/cities/lonavala/
- TSCMC: https://new.ask.careers/institutes/tscmc/
- TSCFM: https://new.ask.careers/institutes/tscfm/
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4-IN-1 Professional Diploma in Banking, Financial Services & Insurance (PDBFSI)
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