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4 Reasons to Start a Career in Digital Marketing

February 15, 2019

4 Reasons to Start a Career in Digital Marketing

It’s not easy to pick the perfect career for yourself. There are so many options but there is also a lot of uncertainty too. So, what about a career in digital marketing? Is it a good option? The answer is “yes”.

Digital marketing professionals are in huge demand today as both corporates and small businesses are looking to switch from traditional marketing to new-age marketing like social media marketing, content marketing, etc. So, this is a really good time for the youngsters to start a career in digital marketing. The following are the top 4 reasons why:

1. Demand Supply Gap
There has been an acute shortage of experienced digital marketers in India which is why getting a job in the industry has become a lot easier. Plus, you can expect more than impressive salaries. For instance, the demand for social media managers has increased so much that professionals with just 2-5 years of experience are able to get salary packages up to ₹30 lakhs per annum (economictimes).  

2. Career Growth
Digital marketing isn’t going anywhere. As new technologies and trends will emerge, new kinds of jobs will be created. However, they will still fall under the ambit of digital marketing. So, you can look forward to many growth opportunities in this industry.

3. Affordability
Digital marketing courses aren’t particularly expensive. While it helps to have a bachelor’s or master’s in mass communication or arts, you can get into digital marketing by acquiring the skills irrespective of your graduation course. You can also pursue a dedicated course in digital marketing which isn’t usually that expensive either. 

4. Freelancing
There are many digital marketers who are earning a high income just by freelancing. If are able to get the required skills, then you too can become self-employed and enjoy work flexibility. 

Want to start a career in digital marketing but don’t know how to get the desired skills? Check out the professional diploma course in digital marketing here

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