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Why Social Media Recruiting is Becoming a Norm
January 24, 2019
Social media has come a long way today. What started as a simple online system that allowed friends and families to connect with each other, has now grown into a massive entity that’s used by billions across the world for news and information, buying and selling used products, and now also for recruiting.
An Internet user spends around 15 minutes on social media every day on average and there are around 3.39 billion active social media users today (at the time of writing). Considering these two facts alone, it makes sense for the recruiters to look for new talent on social media.
An Internet user spends around 15 minutes on social media every day on average and there are around 3.39 billion active social media users today (at the time of writing). Considering these two facts alone, it makes sense for the recruiters to look for new talent on social media.
However, there are other reasons too:
Social Media Platforms are Offering Hiring Services
LinkedIn might be the biggest social media platform for professionals today, but other popular platforms have also started offering similar services.
For instance, Facebook now has a dedicated “Jobs” section where users can look for jobs and recruiters can post about new openings.
LinkedIn might be the biggest social media platform for professionals today, but other popular platforms have also started offering similar services.
For instance, Facebook now has a dedicated “Jobs” section where users can look for jobs and recruiters can post about new openings.
Big Data and Analytics
Social media platforms especially Facebook are already collecting personal and usage information of all its users for personalized ads. With Big Data and analytics, these platforms can easily help recruiters find the right candidates and vice versa.
Social media platforms especially Facebook are already collecting personal and usage information of all its users for personalized ads. With Big Data and analytics, these platforms can easily help recruiters find the right candidates and vice versa.
Cost-Effective
Social media recruiting is completely free, at least for now. So, it makes sense for a company to find new workers on social media rather than through consultancy firms or traditional job portals where they have to pay for their services.
Social media recruiting is completely free, at least for now. So, it makes sense for a company to find new workers on social media rather than through consultancy firms or traditional job portals where they have to pay for their services.
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