How to Maintain Your Brand’s Reputation on the Internet
March 25, 2019
If you have an online brand, then you must also manage it properly. The following are some of the ways you can go about it:
Brand reputation comes from brand consistency. So, it’s important that your brand remains the same across all channels including social media, blogs, digital ads, emails, etc. This is possible when you have a brand bible to follow that pinpoints the color palette, communication tone and language, customer service standards that you need to follow everywhere.
You can leverage customer feedback to improve your brand’s reputation on the web. Reading what your customers have to say about your products and services can also help you make the right business decisions that can contribute to your growth.
There are many ways you can encourage customer feedback. For instance, you can send them emails and urge them to leave a review on your Facebook page, LinkedIn Page, etc. If you are offering a business app, then you can ask your customers to rate the app on the Google Play Store and the Apple Store.
Social listening tools are online services that allow you to “listen” what the people are saying about your brand. For instance, tools like Mention and Brand24 can fetch Facebook comments and posts, Tweets, etc. which include your brand’s name or select keywords that are provided by you. They can also offer data-rich reports about your social media presence that you can use to manage your online reputation.